Love The Cone

Regional Transportation Commission of Southern Nevada

Make Nevada fall in love with road construction.

The Situation

The Regional Transportation Commission of Southern Nevada (RTC) regularly seeks public funding for transportation initiatives. Trouble is, people fail to see the value in construction projects. Instead, they only see the personal delays and frustrations they create.

The Solution

The ultimate symbol of this inconvenience is the much-maligned orange traffic cone. We turned this symbol of frustration into a symbol of love, positioning the traffic cone as the bringer of jobs, progress and economic growth – something we can all get behind.

The Work

Research | Strategy | Design | Broadcast | Social | Print | Digital | OOH |

NO RESPECT

CONE ABUSE

SCARS

FLIPPED OFF

BRAGGING RIGHTS

OOH

DIGITAL

Similar Projects