If Ford Country Were a Real Country

Ford Country

Being different pays big dividends in automotive.

The Situation

Since the invention of the automobile, local automotive dealers have been in a heated battle with local attorneys to see who can produce the worst advertisements possible. There’s yelling, explosions, echo effects, flying graphics, bad puns and terrible talent… To name a few of the crimes. We took a decidedly different approach…

The Solution

Differentiate or die. Robertson+Partners created a unique brand identity for Ford Country maximizing its name to the fullest. Instead of focusing on models and price, both parity positions, Ford Country won over consumers with its memorable positioning.

The Work

Research | Strategy | Broadcast | Radio | Print | Social | Digital | SEO + SEM |

BEAR ARMS

SHUT THE TRUCK UP

PIZZA

NO DAY WORK WEEK

PORPOISE

GOAT

ALIENS

TEST DRIVE

WEDDING

MISPRONUNCIATION

SERIAL KILLER

CINCO DE MAYO

FOOTBALL PENALTY

BASEBALL

HALLOWEEN

INNER TUBE BALLERINA

The Results

• #1 Ford Dealer in Nevada 2015, 2016
• #1 Ford Dealer in the Region 2017 (A dealership first)

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