Be Part of Something Beautiful

Summerlin

Summerlin exists to bring people together to share in life's most beautiful moments.

The Situation

The Howard Hughes corporation pushes boundaries and challenges the limits of conventional thinking. Summerlin sought a transformation from master planned community to global fashion, dining and retail destination positioned as a city unto itself.

The Solution

We created a rebrand and campaign to celebrate connections and a shared sense of belonging that inspires an emotional connection based on the beauty that surrounds us every day. No matter where you turn, Summerlin presents inspiration, with a clear invitation: be a part of something beautiful.

The Work

Research | Strategy | Design | Broadcast | Social | Print | Digital | OOH

SOME PLACES MONTAGE (:15)

SOME PEOPLE MONTAGE (:15)

SOME MOMENTS MONTAGE (:15)

SOMEWHERE MONTAGE (:15)

HIKERS (:15)

BIKERS (:15)

HOCKEY (:15)

MOM + BABY (:15)

FATHER + SON (:15)

BASEBALL (:15)

NEW HOMEOWNERS (:15)

PLAYGROUND (:15)

ROAD TRIP (:15)

JOGGER (:15)

TOASTING FRIENDS (:15)

FIREWORKS (:15)

DINING (:15)

OFFICE (:15)

BE PART OF SOMETHING BEAUTIFUL (:90)

The Results

Home sales (volume and value) lead the country. Residents from Summerlin and throughout the valley requested copies of the videos, and the campaign continues to win awards. But the business impact is what we’re excited about.

CLIENT TESTIMONIAL

"Robertson Partners is a very attentive team who understands all the needs of their clients from last minute projects, connecting partnerships to timeless and priceless creative moments that make each client special and set them apart. They manage the entire process and are in step with their clients through the completion of every project.."

– Danielle Bisterfeldt, VP of Marketing

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