PAM PAYNE

VP OF MEDIA & MEASUREMENT

Pam Payne graduated Cum Laude from Dowling College in New York, launching her 20-year career coast to coast and acquiring an impressive skill set along the way. She spent nearly five years working her way up the ranks at national powerhouse media firm Carat USA on Pfizer Pharmaceuticals. Prior to her career residency at Robertson+Partners, Pam was Media & Digital Activation Director at R&R Partners, where she led the team on notable accounts including the Utah Transit Authority, Utah Highway Safety, Utah DABC, MGM Resorts International, Intermountain Healthcare, and Questar.

Pam’s expertise includes strategic media planning and buying across all media and in multiple markets, negotiating added value, research, and analysis, and she has earned respect within the media community. Building on the fundamentals of negotiating great deals and executing seamlessly, she keeps her skills sharp and current by leading CPC, display, video, and rich media units. Her ability to work across disciplines allows her clients to benefit from emerging best practices, including A/B testing, programmatic and behavioral, paid social, and more. Of course, a great plan requires great tools to measure, analyze, report, and optimize on today’s complex media landscape, where Key Performance Indicators, Conversions, and Clickthrough Rates are every bit as important as getting the best rate in broadcast TV.

Pam collaborates with clients and the account, creative, and media teams to ensure all aspects of the communication plan work together to deliver desired results.

When not crunching numbers or cranking out impactful media plans, Pam enjoys quiet moments and making memories with her family.