Elizabeth Holloway

Interactive Art Director

Web users these days are sophisticated. They’ve visited thousands of sites. In less than one second, a web user subconsciously evaluates the look and feel of a website and is already making decisions on how willing to do business with you they are. Desktop, mobile, tablet—a site needs to look good, work intuitively and help guide the user through the process. Elizabeth is our UX, IA and design lead. Because good user experience generates more (and more qualified) leads.

Elizabeth has over 15 years of experience in digital design and emerging technology development. She has worked as a designer and director for the Department of Energy, music industry major labels, global pharmaceutical marketing companies, tech and gaming startups and advertising agencies. She was a NARAS Grammy committee member for many years and is a current member of AIGA Las Vegas as well as the Association for Computing Machinery.

She is currently pursuing her M.S. in Human Computer Interaction with research focusing on cognitive engineering and virtual reality. She is most concerned with creating solutions through digital pathways. Using visual design, user experience design, user interface design, web development and cognitive psychology, she is focused on developing positive outcomes for client initiatives. In her free time, she’s usually studying or in her kayak on the Colorado River.