Summerlin

Summerlin2020-05-01T12:38:24-07:00

The Situation

The Howard Hughes corporation pushes boundaries and challenges the limits of conventional thinking. Summerlin sought a transformation from master planned community to global fashion, dining and retail destination positioned as a city unto itself.

The Solution

We created a rebrand and campaign to celebrate connections and a shared sense of belonging that inspires an emotional connection based on the beauty that surrounds us every day. No matter where you turn, Summerlin presents inspiration, with a clear invitation: be a part of something beautiful.

CLIENT

Summerlin

“Be Part of Something Beautiful”
Summerlin exists to bring people together to share in life’s most beautiful moments.

THE WORK

Research, Strategy, Design, Social, Broadcast, Print, Digital, OOH

Some Places Montage (:15)

YouTube video

Some People Montage (:15)

YouTube video

Some Moments Montage (:15)

YouTube video

Somewhere Montage (:15)

YouTube video

Hikers (:15)

YouTube video

Bikers (:15)

YouTube video

Hockey (:15)

YouTube video

Mom and Baby (:15)

YouTube video

Father and Son (:15)

YouTube video

Baseball (:15)

YouTube video

New Homeowners (:15)

YouTube video

Playground (:15)

YouTube video

Road Trip (:15)

YouTube video

Jogger (:15)

YouTube video

Toasting Friends (:15)

YouTube video

Fireworks (:15)

YouTube video

Dining (:15)

YouTube video

Office (:15)

YouTube video

Be Part of Something Beautiful (:90)

YouTube video

The Results

Home sales (volume and value) lead the country. Residents from Summerlin and throughout the valley requested copies of the videos, and the campaign continues to win awards. But the business impact is what we’re excited about.

CLIENT TESTIMONIAL

“Robertson Partners is a very attentive team who understands all the needs of their clients from last minute projects, connecting partnerships to timeless and priceless creative moments that make each client special and set them apart. They manage the entire process and are in step with their clients through the completion of every project.”

– Danielle Bisterfeldt, VP of Marketing

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