The Situation
The Howard Hughes corporation pushes boundaries and challenges the limits of conventional thinking. Summerlin sought a transformation from master planned community to global fashion, dining and retail destination positioned as a city unto itself.
The Solution
We created a rebrand and campaign to celebrate connections and a shared sense of belonging that inspires an emotional connection based on the beauty that surrounds us every day. No matter where you turn, Summerlin presents inspiration, with a clear invitation: be a part of something beautiful.
CLIENT
The Howard Hughes Corporation
“Be Part of Something Beautiful”
Summerlin exists to bring people together to share in life’s most beautiful moments.
THE WORK
Research, Strategy, Design, Social, Broadcast, Print, Digital, OOH
Be Part of Something Beautiful (:90)
Some Places Montage (:15)
Some People Montage (:15)
Some Moments Montage (:15)
Somewhere Montage (:15)
Hikers (:15)
Bikers (:15)
Hockey (:15)
Mom and Baby (:15)
Father and Son (:15)
Baseball (:15)
New Homeowners (:15)
Playground (:15)
Road Trip (:15)
Jogger (:15)
Toasting Friends (:15)
Fireworks (:15)
Dining (:15)
Office (:15)
The Results
Home sales (volume and value) lead the country. Residents from Summerlin and throughout the valley requested copies of the videos, and the campaign continues to win awards. But the business impact is what we’re excited about.
CLIENT TESTIMONIAL
“Robertson Partners is a very attentive team who understands all the needs of their clients from last minute projects, connecting partnerships to timeless and priceless creative moments that make each client special and set them apart. They manage the entire process and are in step with their clients through the completion of every project.”
– Danielle Bisterfeldt, SVP, Marketing + Consumer Experience
