The Situation

PLAYSTUDIOS is a global leader in mobile and social gaming development. A key innovation in the space is transcending in-game reward systems to offer real world rewards for game play under the business unit playAWARDS. playAWARDS connects millions of players with captivating, free-to-play games that offer real rewards as benefits. Play free games on mobile devices or social media, earn real rewards redeemable in the real world. Players can hardly believe their luck. And partners? It doesn’t cost them a dime (other than making inventory available). As playAWARDS continue to transform the mobile/casual gaming space, a brand refresh will help them continue to ramp up their global success.

The Solution

Brand development, logo development, and sales materials all started with a core insight rooted in the power of play in connecting the joy of gaming experiences with the joy of enjoying real-world rewards. A powerful script and storyboard led to a powerful video that succinctly articulates the value proposition of partnering with an innovator like playAWARDS.




Brand Development, Logo Development, Sales Materials, Presentations, Collateral, Merchandise, Video, Email, Web

Intro Teaser Video

Brand DNA Deck

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