The Situation

Home prices are up, inventory is low. Online platforms oversimplify the value of REALTOR® in buying/selling a home. Digital resources are widely used throughout the process, which can tempt some to consider saving commissions and forgoing the professional guidance of a real-life real estate partner. Consumers are willing to pay for value, but need help understanding the value proposition of working with a REALTOR®.

The Solution

Empathy with consumer fears and expectations, especially amidst a global health pandemic is paramount. Not only do Las Vegas REALTORs® have the digital tools consumers want, these tools can connect them with personal safety blanket of real estate professional committed to ethically guiding clients through a complex process with confidence.




Strategy, Design, Social, Broadcast, Digital, OOH, Print

“Keep It Real”







“Current Status…”

“Home is…”

“Laundry Room”

“Twilight Zone”

“Wife. Mother. Teacher.”

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