The city of Henderson, Nevada had plans to replace their existing Henderson Pavilion, which already in disrepair. The proposed new upscale venue would be home to community events, arts, culture and sports, and bring important improvements to the surrounding venue area. However, residents, businesses, and elected officials had many questions and needed assurance that community input was being prioritized. Additionally, this venue would be home to a newly acquired AHL hockey team, which created local concerns over parking and transportation.
Working with Henderson community leaders, influencers and media outlets, we developed a strategic multimedia campaign that demonstrated the need for a year-round community multi-purpose venue. We created content to support key messaging to address a parking and transportation plan, cooperative community relationships, and important venue benefits.