Ford Country

Ford Country2020-05-01T11:39:34-07:00

The Situation

Since the invention of the automobile, local automotive dealers have been in a heated battle with local attorneys to see who can produce the worst advertisements possible. There’s yelling, explosions, echo effects, flying graphics, bad puns and terrible talent, to name a just few of the crimes. We took a decidedly different approach…

The Solution

Differentiate or die. Robertson+Partners created a unique brand identity for Ford Country maximizing its name to the fullest. Instead of focusing on models and price, both parity positions, Ford Country won over consumers with its memorable positioning.

CLIENT

Ford Country

Being different pays big dividends in automotive.

THE WORK

Research, Strategy, Broadcast, Radio, Print, Social, Digital, SEO, SEM

“Bear Arms”

YouTube video

“Shut the Truck Up”

YouTube video

“Pizza”

YouTube video

“No Day Work Week”

YouTube video

“Porpoise”

YouTube video

“Aliens”

YouTube video

“Test Drive”

YouTube video

“Wedding”

YouTube video

“Serial Killer”

YouTube video

“Cinco de Mayo”

YouTube video

“Football Penalty”

YouTube video

“Baseball”

YouTube video

“Halloween”

YouTube video

“Inner Tube Ballerina”

YouTube video

CLIENT TESTIMONIAL

“R+P is a great partner in business. Our organization can be very demanding at times and I personally hold our vendors to a high standard. Their creativity, attention to detail, and availability are second to none in the industry. I enjoy our working relationships as well as our creative differences. I can without question, highly recommend them to anyone trying to improve their brand image as well as reinvent their marketing strategy.”

– Brad Cambridge, General Manager