The Situation
Since the invention of the automobile, local automotive dealers have been in a heated battle with local attorneys to see who can produce the worst advertisements possible. There’s yelling, explosions, echo effects, flying graphics, bad puns and terrible talent, to name a just few of the crimes. We took a decidedly different approach…
The Solution
Differentiate or die. Robertson+Partners created a unique brand identity for Ford Country maximizing its name to the fullest. Instead of focusing on models and price, both parity positions, Ford Country won over consumers with its memorable positioning.
CLIENT
Ford Country
Being different pays big dividends in automotive.
THE WORK
Research, Strategy, Broadcast, Radio, Print, Social, Digital, SEO, SEM
“Bear Arms”
“Shut the Truck Up”
“Pizza”
“No Day Work Week”
“Porpoise”
“Aliens”
“Test Drive”
“Wedding”
“Serial Killer”
“Cinco de Mayo”
“Football Penalty”
“Baseball”
“Halloween”
“Inner Tube Ballerina”
CLIENT TESTIMONIAL
“R+P is a great partner in business. Our organization can be very demanding at times and I personally hold our vendors to a high standard. Their creativity, attention to detail, and availability are second to none in the industry. I enjoy our working relationships as well as our creative differences. I can without question, highly recommend them to anyone trying to improve their brand image as well as reinvent their marketing strategy.”
– Brad Cambridge, General Manager
