Supported with Facebook, Instagram, YouTube and eblasts, the targeted, limited run media campaign generated a click-through rate of 3.8% from 500,000 impressions generating nearly 20,000 visitors. The mobile-first web experience did the heavy-lifting of sharing a vision for the future of Downtown Summerlin and the newest, hottest address in real estate: 1700 Pavilion. Maximizing a limited budget in a short window, the most important metric of all proved the campaign a great success: call volume from leasing agents and other interested parties exceeded client goals and pre-leasing is well under way.
“Today was fast and furious and it took months of preparation, endless phone calls, numerous rewrites and a ton of late nights and working through the holiday to get here. We normally would celebrate in person or at least smile at each other and have that sense of accomplishment, but not this time. Please know that we are receiving great feedback externally and Hughes employees are excited.
Be Proud… We Did Great Today! Thank you all for doing your part and making us look amazing!”
– Danielle Bisterfeldt, SVP, Marketing + Consumer Experience